Graham Holliday makes some interesting points about bloggers being asked to review stuff in a piece for Comment is Free.
(And here's me thinking it was just print journalists who got stuff through the post and did nothing with it, save moan about how rubbish it all was or give it to their mates as birthday presents rush to file an objective review for their chosen publication.)
Now Passionate Media client Gabriella Goddard is embarking on a 'virtual book tour' - which she says is a genuine first in the UK. The 'virtual book tour' is apparently a well-worn marketing tool in other parts of the world but new to these shores.
When I first heard the words 'virtual book tour' I imagined this was something akin to bloggers being sent a copy of Gabriella's book and being asked to write about it - something that Graham illustrates may be as useful as a chocolate teapot. In fact it's something much more ambitious and sophisticated than that.
In her press release, Katie writes that Gabriella will use the "combined innovations" of online messaging, podcasts, blogs and forums to ‘tour’ the country, which she says will mark a new era in book tours and book signings.
The virtual tour, set to start tomorrow, will involve Gabriella engaging in Q&A sessions at pre-arranged times on blogs and forums as well as video blogs on Youtube.com and conducting live web chats on Skype, Typepad, MSN Messenger and Myspace.
Gabriella said: "With more people "social networking" online and buying books over the web, it seemed a logical step to create an online book tour where I can spend more time interacting and engaging with my potential readers, which can be difficult to do at book signings.
"You are also opening yourself up to a much bigger audience at every stop on the tour, one that is international, versus the more traditional methods of book signings and talks which are limited only to those that can make the journey to see you."
Through her virtual book tour, Gabriella, will offer advice and support to anyone facing a challenging situation, whether in their career, relationship or life in general.
Gabriella has various blogs and forums already booked into her schedule, including publisher, Penguin’s own podcast site.
Katy Szita, publicity director at Healthy Penguin said: "Publishers are always looking for innovative ways to promote their books and we know that there is huge scope for reaching a much wider readership online than through print media. When Gabriella Goddard suggested undertaking a ground-breaking virtual book tour we jumped at the chance to get involved."